As of January 1, 2015, new internet privacy laws were enacted that affect everyone who advertises on the web, as well as their consumers. These laws, under the title The California Online Protection Act, aim to prevent third-party online providers from gaining access to a consumer’s personally identifiable information, or “PII,” without the consumer having knowledge of the transaction. As such, websites must provide a privacy notice on their websites that their information may be shared with third-parties, and inform consumers of which third-parties the information is being shared with, among other regulations.
Although these laws seem simple enough, as with any internet regulation, the details are best explained and navigated by a professional business lawyer who is on top of the ever changing intricacies of internet law. For example, California has also recently passed new laws that regulate data and security breaches and how businesses need to respond to them. The state has also expanded The Children’s Online Privacy Protection Act to include laws regulating the direct advertisement of certain adult products to children (e.g., firearms, alcohol, and tobacco). There are also new laws pertaining to minors being able to delete content that they have posted online.
With the fast pace of the new digital age, it is clear that new regulations will continue to arrive hard and fast. As California is at the forefront of the digital age, it is more important now than ever to have a strong and experienced business lawyer like the Hakim Law Group at your side to help you navigate the ever changing legal landscape the right way.
To schedule an appointment or for any further information please contact us at 310.993.2203 or visit www.HakimLawGroup.com.
