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California Consumers and The Use of Artificial Intelligence

Posted by Posted in Compliance & Securities
California’s Privacy Protection Agency (CPPA) introduced proposed regulations this past November to further protect consumers when their personal information is used in automated profiling. These proposed regulations will facilitate public comment; none of these are in effect. The attempts by the CPPA to regulate artificial intelligence (AI) and other automated decision-making technologies (ADMT) will have consequential effects on the businesses that use AI to process job and credit applications, compensation decisions, and profiling. The business…
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